With a genuine love for writing and storytelling, I kicked off my career in Public Relations, before finding my way into the fast-paced world of social. I quickly realised how much I enjoyed dreaming up ideas, bringing them to life, and seeing the creative impact they could have across different briefs and channels.

Before long, I was the one naturally putting my hand up to help produce content of all forms - which led me into client service and producer roles across PR and advertising agencies. Honestly, I bloody love it. I get to be creative, chat and laugh with people from all corners of the world, and watch ideas turn into proper magic.

Having this integrated background in comms has meant that I never look at a brief in isolation. I instinctively zoom out to think about the bigger picture: how it lands, who it’s for, what it says, and how it ladders up to something meaningful.

When I’m not managing creative treatments, timelines, freelancers or budgets, you’ll likely find me trying a new restaurant or recipe, plotting my next long weekend away or seeking out a sunny spot for a swim!