Client PlayStation

Agency POEM

Campaign To celebrate the launch of God of War Ragnarök - PlayStation’s blockbuster game, we teamed up with one of the world’s top UFC athletes, Alex Volkanovski. Alongside celebrity trainer Jono Castano, we put Volk through a bespoke “Ragnarök‑ready” training challenge inspired by the new game’s world. The hero asset was posted across talent and brand socials and used for PR media.

Role Director and Producer