Client: McDonald’s

Agency: Red Consultancy 

Campaign: In 2025, McDonald’s crew in the UK & Ireland undertook a glow up with their new uniforms. This meant the need for refreshed crew lifestyle imagery to support that was suitable for multiple channels across social, digital, in-store and earned media. This was a six day project across the UK, to showcase the wide diversity and roles of the brand’s crew and Franchisees.

Role: Producer, Director & Art Director