Client PlayStation

Agency POEM

Campaign To build hype for one of PlayStation’s biggest launches, Horizon Forbidden West, we dropped a mysterious teaser hinting at the Clawstrider’s arrival on the Sydney Opera House Forecourt. The film quickly took off, becoming PlayStation Australia’s most‑watched YouTube video of the year with 127k organic views. Across all owned channels the content reached a total of 2.6M+ users with an impressive 114k engagements.

Role Producer